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Meanwhile, Zuzana Buckingham, head of strategic planning for the Davidoff brand at Imperial Tobacco Limited, argues that four key factors must come together for cigarettes to be perceived as luxury: superior quality, desirability, heritage and relevance to the end consumer

This is a great line for people just looking for some sweet flavors without the nicotine

Once nicotine enters the brain, it modulates the reward systems via its binding to specific nicotinic acetylcholine receptors (nAChRs) distributed in certain regions of the brain

In that sense, a pack of premium smokes is as much a financial instrument as a consumer product

Is the tobacco sector lighting up again