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Other examples include Philip Morris Internationals extensive Unsmoke the World marketing campaign and Our World Is Not an Ashtray environmental initiative. Cultivating influence with non-profits and public leaders Tobacco companies use strategic donations and alliances with organizations and public leaders to help protect business interests and improve their image among existing and prospective customers

In 2026, more than half (59%) of ex-smokers who vape said they had been vaping for over 3 years, compared with 18% in 2017 when we started asking this question (Figure 17)

Adult smoker access and harm reduction: Several comments framed newer nicotine products as alternatives for adult smokers and warned that broad restrictions could reduce the attractiveness or availability of those alternatives

Choosing the right strength matters more than choosing the strongest product available

A dependable support channellive chat, email, or hotlinerounds out the experience by providing answers when you actually need them, not hours later, so your momentum never stalls