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See also: ASH Key topic: Nicotine pouches 5.2 Heated tobacco products About one in two hundred adults (0.5%) currently use heated tobacco products (sometimes called heat not burn products), and a further 2.1% have used them in the past (Figure 53)

There are several reasons people prefer cartons over individual packs: Cost Savings Buying in bulk generally reduces the cost per pack

Sunburn also increases the risk of skin cancer

Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs

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